Beauty powerhouse Huda Kattan introduces a new supplements brand by Huda Beauty Angels, which falls under HB Investments.
WHO: Founded by Dave Catudal and launched in October 2021, Humantra is a new wellness brand that aims to help people on their wellness journey by giving them the right supplements and helping them take control of their health. The product helps clarify supplement purchasing by tackling four crucial pillars of health: hydration, gut health, brain health, and sleep. The first product to be released under Humantra will be the Hydration Hack, a plant-based replenishing electrolyte, antioxidant drink mix available in two flavors.
IN THEIR OWN WORDS: "We're thrilled to announce our partnership with HB Investments," the brand wrote in a statement. "Backed by the amazing Kattan family who share our passion for wellness, they are supporting us on our mission to make authentic health education and clean supplements more accessible to everyone."
Huda Kattan, Chairwoman of HB Investments and founder of Huda Beauty, said, "I believe that developing game-changing products is key—especially ones that reflect positively on both the mind and body. I am so proud to introduce the second venture launched by HB Investments, Humantra, that will elevate health and wellness journeys. Humantra is finally here with its first product, Hydration Hack, and I am so excited to get the world hydrated!"
Mona Kattan, President of HB Investments and co-founder of Huda Beauty, also stated in agreement: "Throughout my personal wellness journey, I experienced firsthand how great of an impact our nutrition and lifestyles have on our overall performance and wellbeing … Humantra's mission is to help everyone maximize their health and energy by providing clean, industry-leading supplements that are super easy to use and understand starting with our first product, Hydration Hack."
DETAILS:
